The Cali HBCU Alliance needed a logo design to represent their alumni organization. This logo was developed for usage on flyers, signage, t-shirts, event invitations, social media branding etc. The goal for this project was to develop a design that illustrates a California vibe while using a maximum palette of two colors.
Project Role: Graphic Designer
Tools Used: Adobe Illustrator

Primary Logo

Logo Color Variations

T-Shirt Graphics



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